微处理器市场双雄赛仍在继续

在微处理器这个赛场上, AMD要穷追不舍Intel到什么时候呢?看一看今年的全球十大微处理器厂家名单,再与去年的比一比,你就会发现变动有多么微小了。毕竟,从iSuppli 2005年市场分额统计数字来看,Intel还是居首,以压倒性的82％     

Guilt appeals: The mediating effect of responsibility

This research was conducted to assess how guilt appeals operate in soliciting charitable donations. It was hypothesized that a sense of responsibility would enhance the effectiveness of charitable guilt appeals, thus leading to larger charitable donations. It was also hypothesized that the presence of others would make salient a prosocial norm, thus increasing a sense of responsibility to help. Two laboratory experiments were conducted to test these hypotheses. The effect of guilt on charitable‐donation intention and actual donations was mediated by a sense of responsibility. Additionally, the presence of others enhanced the sense of responsibility to behave prosocially. These findings have implications for the design of charitable‐donation campaigns. © 2006 Wiley Periodicals, Inc.     

Child Labor: A Normative Perspective

Examining child labor through the lenses of weak agency, distributiveinequality, and harm suggests that not all work performed bychildren is equally morally objectionable. Some work, especiallywork that does not interfere with or undermine their healthor education, may allow children to develop skills they needto become well-functioning adults and broaden their future opportunities.Other work, including child prostitution and bonded labor, isunambiguously detrimental to children. Eliminating these formsof child labor should be the highest priority. Blanket banson all child labor may drive families to choose even worse optionsfor their children, however. Moreover, child labor is oftena symptom of other problems—poverty, inadequate educationsystems, discrimination within families, ethnic conflicts, inadequatelyprotected human rights, weak democratic institutions—thatwill not be eliminated by banning child labor.     

Adding consumer behavior insights to category management: Improving item placement decisions

Although practitioners attribute significant sales growth to category management, many believe more potential lies untapped. This paper suggests improvements through the use of consumer behavior research as a supplement to point-of-purchase scanner information. In particular, we outline several concepts and theories with special promise in six decision areas of category management, suggesting opportunities for both future research and industry application. An empirical demonstration of one such opportunity is presented showing how two consumer behavior concepts - context effects and categorization theory - reveal insights relevant to item placement decisions within category management that would not be revealed by scanner data.     

Fueling the Credit Crisis: Who Uses Consumer Credit and What Drives Debt Burden?

Excessive household debt contributed to the worst recession in decades. Insights about borrowing and spending behavior can inform economic recovery forecasts, policy decisions, and financial education. This study identifies life cycle and credit attitude as key determinants of who uses debt. Younger households are more likely to borrow for consumption, as are those who believe that it is all right to borrow to purchase luxury goods or cover living expenses. Furthermore, households that condone borrowing for these purposes have a higher consumer debt burden. Debt capacity (or creditworthiness) and financial discipline are also significant factors in determining household debt use.     

Using social marketing to enhance hotel reuse programs

Hotels are increasingly sponsoring social marketing programs to encourage voluntary reduction of towel and linen use. These programs reduce water usage thus benefiting the environment. They also reduce hotels' laundering costs. Two controlled experiments were conducted to assess behavioral intentions and attributions as a result of such programs. Results demonstrate that response is most positive when savings from the program are donated to charity. When evidence is provided suggesting that a majority of hotel guests participate (social proof), the impact of how savings are used is reduced. This is especially pronounced for those traveling on business. Fit between the charity and the reuse program is inconsequential. The authors discuss implications.     

Do Firms Practice What They Preach? The Relationship Between Mission Statements and Stakeholder Management

The accuracy of corporate mission statements has not been well explored. In this study, the authors investigate the relationship between mission statement content and stakeholder management actions. Findings indicate that although social issues such as the environment and diversity are less frequently included, their mention in mission statements is significantly associated with behaviors regarding these issues. The study found no relationship between firms with mission statements that mention specific stakeholder groups (employees, customers, and community) and behaviors regarding these stakeholders. This suggests that the inclusion of specific stakeholder groups in missions is likely the result of institutional pressures, while specifying social issues in missions is related to policy decisions. Barbara R. Bartkus is Associate Professor at Old Dominion University. She received her Ph.D. from Texas A&M University. Her research interests includes strategic goals, governance and corporate philanthropy. Myron Glassman is Professor of Marketing at Old Dominion University. He received his Ph.D. from the University of Illinois. His research focuses on integrating marketing and management concepts.     

Are CSR Disclosures Value Relevant? Cross-Country Evidence

Using proprietary data that rate corporate social responsibility (CSR) disclosures of firms in 21 countries, this study examines how the strength of nation-level institutions affects the extent of CSR disclosures. We then examine the valuation implications of CSR disclosures and consider how the relation between CSR disclosures and firm value varies across countries. In contrast to prior studies, we separate CSR disclosures into an expected and unexpected portion where the unexpected portion is a proxy for the incremental information contained in CSR disclosures. We observe a positive relation between unexpected CSR disclosure and firm value measured by Tobin's Q. We also find that, while countries with strong nation-level institutions promote more CSR disclosures, the valuation of a unit increase in unexpected CSR disclosures is higher when nation-level institutions are weak.